SHAH ALAM, Sept 25 (Bernama) -- The Ministry of Domestic Trade, Cooperatives and Consumerism has implemented the Basket of Brands (BOB) scheme to protect companies against copyright infringement and sale of counterfeit goods.
Its enforcement division director-general, Mohd Roslan Mahayudin said so far 20 owners of 40 brands took part in the scheme and they would be given priority to follow-up and verify the seizures of counterfeit goods.
"They included global clothing, sportswear, liquor, car parts and pharmaceutical brands. Other items that do not come under BOB will not be assumed as counterfeit goods.
"BOB was introduced to rid the market of countless counterfeit goods by placing genuine brands in one basket.
"It will be good enough if we can flush out counterfeit goods from genuine brands listed under BOB," he told reporters after closing an anti-piracy programme attended by 34 students from 13 universities, here Sunday.
Mohd Roslan said BOB would be launched at an intellectual property right enforcement convention in Kuala Lumpur on Oct 20.
On the anti-piracy programme, he said it was aimed at providing exposure and enhancing awareness of university students on their responsibility in combating piracy and counterfeit goods.
"Students, who are selected as anti-piracy friends, will be equipped with knowledge on anti-piracy by the ministry.
"They will become intermediaries between institutions of higher learning and the ministry by providing information, suggestions and comments in an effort to curb pirated and counterfeit goods," he said.
Mohd Roslan said the programme was part of ongoing efforts by the ministry to eliminate piracy by 50 per cent this year after successfully cutting it down by 30 per cent last year.
The three-day programme was organised by the Ministry of Domestic Trade, Cooperatives and Consumerism in collaboration with the Ministry of Health, the Ministry of Higher Education and other agencies.